My first book signing is Saturday, September 25, 2010, between 11:00 a.m. and 2:00 p.m. at Hill Country Bookstore in Georgetown, Texas.
To prepare for and promote the event, here is what I've done:
Studied information on the web re book signing
Talked to writer friends about their experiences
Made two posters for the bookstore
Put posters about the event in other locations
Sent fliers to several local churches
Sent post cards to some friends in town
Placed ads in the newspaper
Invited San Gabriel Writers League members.
Georgetown is small enough to make newspaper advertising affordable. Even so, I'll have to sell a bunch of books to make enough to pay for the ads. I ran it twice, the week before the event and the Wednesday before.
What I've done to promote the book signing, however, also promotes me and the book for purchases to come after the event.
While trying to get enough people there Saturday so as not to be too embarrassed, I've also discouraged my Austin friends from coming because I want to make sure they will attend the signing at BookPeople in Austin at a date yet to be determined.
Also, some of my friends already have books and don't need to buy another.
Who knows what will happen this Saturday. I know a few people are coming, but I don't know how many. I guess the worst thing that could happen is that I run out of books. Actually, come to think about it. That would be a good thing.